Marketing 2.0

If you search Google for “weight loss pills”, the sad truth is that most of the sites which advertise on Google are scams.  Unfortunately, saying anything to make a sale works.  Most people aren’t smart enough to figure out that these sites are a scam.  (The sites try hard to build credibility.)  And nobody has gone to jail for any of this, nor will they go to jail.  This is the Wild Wild West that is Internet marketing.

Here is an example of one of the lies from dietpilluniverse.com:

I have highlighted the social media gadgets on the site.  The site doesn’t actually have 134 Tweets if you check their Twitter account.

In general

Marketers setup sites like the one above to drive sales.  For every sale they generate, they receive a commission.  (*Some marketers cut out the merchant and sell their own products.)  Most/all of the reviews and testimonials on these sites are made up (granted, it is hard to prove that they are made up).

If you Google the name of particular products, you may run into sites claiming that product X is a scam while product Y works.  Chances are, both product X and Y are scams.  The other site is simply trying to sell you a different product.

Some of these pills have active ingredients and actually do something.  You really should consult a doctor.  You probably shouldn’t listen to some Internet marketer who is making stuff up as most of the information on those sites are usually lies.

This marketing stuff… unfortunately it works.

This entry was posted in Wednesday's Glenn'sdays. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>